Social Media Toolkit and Event Email Template

Return to School Roadmap -- U.S. Department of Education

Social Media Toolkit and Event Email Template

The COVID-19 pandemic has taken a tremendous toll on America’s schools, families, educators, and students. But with increased access to vaccinations, proven virus prevention, and unprecedented resources from the American Rescue Plan, America’s schools are steadily reopening for in-person learning.

As we start the 2021-2022 school year, we have to reimagine education in the post-COVID-19 world and find new ways to address gaps that were exacerbated by the pandemic, listen to student and parent concerns, and respond to needs. That’s why the Biden Administration has developed a Return to School Roadmap. This roadmap is a resource to help everyone safely return to school in the fall.

We need your help to amplify these efforts and share the resources that schools, parents, educators, and communities have available to them. Below are social media resources that can help do just that. We encourage you to use these to help spread the message with the goal of making sure every student has the support and opportunities they need to heal, learn, and grow in their classrooms this fall.

Roadmap Sample Social Media Posts

These are a great place to start! But your posts will be more effective if written in your voice and towards your audience. Feel free to personalize these posts as you see fit.


With the “Return to School Roadmap,” we can support students as they return to in-person learning by:

  • Prioritizing the health of students & staff
  • Building school communities
  • Accelerating academic achievement

Learn more: https://www.ed.gov/roadmap | #BackTogether


Next stop: School! Check out the “Return to School Roadmap” to ensure schools and families have the support they need to return to in-person learning this fall. Learn more at: https://www.ed.gov/roadmap | #BackTogether


It’s important to ensure students and staff feel safe as they return to in-person learning. The “Return to School Roadmap” helps us support them and get everyone back to the classroom safely. #BackTogether


It’s time to get on the bus! As schools prepare for the return to in-person learning this fall, the “Return to School Roadmap” gives us a path to get back to the classroom safely. Learn more here: https://www.ed.gov/roadmap | #BackTogether


Let the roadmap be our guide! The “Return to School Roadmap” is our way of supporting schools as they bring students back to the classroom to heal, learn, and grow together. https://www.ed.gov/roadmap | #BackTogether


Every student from every background should be able to return to in-person learning safely this fall. The “Return to School Roadmap” will help all students thrive. https://www.ed.gov/roadmap | #BackTogether

Social Media Graphics

roadmap graphic for social media in landscape orientation

roadmap graphic for social media in portrait orientation

Event Email Template

Want to get the word out to your colleagues, friends, and networks? Use this email template as a resource to invite folks to events, inform them about ED’s plans for the reopening, and to educate everyone about the work being done to safely return to school.

[Name],

Have you heard? The Biden Administration has developed a Return to School Roadmap to guide educators, school leaders, families, and communities on a path to safe in-person learning this fall. Check it out here: www.ed.gov/roadmap.

The goal of the roadmap is to make sure every student has the opportunities they need to heal, learn, and grow in their classrooms, and to create school environments where students not only feel supported, but like they belong.

We’re eager to support our local school community as they return to the classroom this fall. Join [us/the Department/name of organization/etc.] for [event details] as we support the Department of Education’s “Return to School Roadmap” and the path to a safe return to in-person learning:

  • [Date]
  • [Time]
  • [Registration/Landing page link]

Learn how the Roadmap will give schools, students, and staff a resource to in-person learning that prioritizes health and safety, mental well-being, academic achievement, and rebuilding school communities.

See you there!

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